We aim to avoid greenwashing in our industry and prove the true story of recycled fabrics. With AWARE™ we guarantee genuine recycled materials and water impact reduction claims by using a disruptive tracer, which is embedded inside the yarn, and blockchain technology for verification. Save water and use genuine recycled fabrics. With the focus on water 2% of proceeds of each Impact product sold will be donated to Water.org. The world's first fully traceable recycled gift collection with a positive impact on the use of water!