myyk@kaubad.ee
Kaubad.ee
Safety and compliance · 2 min read

Branded reflectors: requirements, shapes and quantities

A reflector is a gift the law asks people to wear: under the Estonian Traffic Act, pedestrians must wear a reflector in the dark or in poor visibility. That makes a reflector a useful gift, and also a responsibility. A branded reflector has to meet the same requirements as one bought in a shop.

Why it matters

In low beam headlights a driver sees a pedestrian in dark clothing from about 30 metres and in light clothing from 40 to 50 metres. With a reflector the pedestrian is visible from 130 to 150 metres, and from 300 to 350 metres in high beam. At 50 km/h a car needs about 28 metres to stop on a dry road.

30 mdark clothing, low beam
130 to 150 mwith a reflector, low beam
28 mstopping distance at 50 km/h

Requirements for a branded reflector

  • CE marking and EN 17353:2020. A reflector is personal protective equipment and must meet the standard. Ask for the declaration of conformity.
  • User instructions. Instructions must come with the reflector, for example on the pack or a label, and in Estonian when sold in Estonia.
  • The logo does not cover the reflective surface. Print reduces reflection. The logo usually goes on the edge, a designated area or a separate label.

Shapes and quantities

Hanging reflectorThe classic, hung from a jacket or bag. Standard shapes from stock, a custom shape to order, usually from a few hundred pieces.
Reflective band and slap wrapAround the arm or ankle, suits cyclists and runners. The logo is printed on the band.
Safety vestThe highest visibility, suits children, staff and events. Logo on the back or chest.
Reflective detailsA bag, hat or garment with reflective parts. Check that the product is certified, otherwise it is decoration rather than a reflector.

How to wear and care for it

  • Hang the reflector 50 to 80 cm above the ground, at headlight height.
  • Wear it on the side facing traffic. Several reflectors are best: front, back and sides.
  • Reflectors wear out. Replace a scratched or dull one.
  • Do not machine wash a reflector. Wipe a dirty one with a damp cloth.

For requirements on branded products more widely, read requirements for branded products.

Reflectors with a logo

Reflectors for staff or clients? Tell us the quantity and shape, we will suggest compliant options.

See reflectors

Frequently asked questions

Does a branded reflector have to be certified?

Yes. It must carry the CE marking, meet EN 17353:2020 and come with user instructions.

How high should a reflector hang?

50 to 80 cm above the ground, on the side facing traffic.

How often should a reflector be replaced?

When it is scratched or dull. A worn reflector reflects less light.

Figures: Kaubad.ee catalogue, prices excluding VAT and indicative.

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